What is driving the Smart Home Hubs Market?
The future consumer electronic products will be designed around voice-first interfaces
Across the world, consumers always prefer to seek products that make their lives convenient and simple. They strive for technology-driven products and services that can help them to reduce the burden of daily chores. The world has been witnessing growing adoption of robotic technology products such as robotic lawn mowers, robotic vacuum cleaners, robotic pool cleaners, and personalized robotic assistants among consumers. However, voice-first user interfaces have been creating quite a buzz lately in the consumer product market globally. Using voice to interface with consumer products such as computers, tablets, smartphones, and other wearable devices have become quite common.
Voice-first technology is being used mostly by the current generation, which is growing around those devices which can reply to our queries. A recent report, “Global Smart Voice Assistant Speaker Market – Strategic Assessment and Forecast 2017-2022” published by Beige Market Intelligence, a renowned market research company, states that the next generation of consumers will prefer AI voice interaction. The report also states that it is estimated that over 50% of all human interactions with computers will be voice assisted by 2025.
Voice assistance technology such as Amazon’s Alexa, Microsoft’s Cortana, Apple’s Siri, and Google’s Assistant have potentially disrupted the tradition way of communication between the user and the designer (who used to communicate and converse with the user to understand its needs and create solutions for the same) and has taken the conversation to a new level – communication between the user and the device. It is estimated that the upcoming consumer technology products would be designed around the voice-first interfaces in the near future.
Voice-first technology is making a significant impact on consumers worldwide, especially in the developed part of the world such as the US, and other European countries. Voice-first technology is finding its application in today’s consumers’ lifestyle and becoming mainstream technology to be used in many consumer devices. According to estimates by Google Trends, search queries made on Google in 2016 were 35 times more than 2008.
With the voice assistant technology coming into the mainstream, the trend will disrupt traditional ways of the search and click method. New business models will emerge, and voice-first technology will help solidify the concept of smart homes. As these devices are pushing the concept to a brink of reality, a voice-first world would create the window of opportunities for full-home integration – an integration of home, infrastructure, and household appliances, and also unify the smart homes into a cohesive unit such as smart home hub.
Smart home hubs are network devices, which act as a place of convergence where data and information arrive from one or several devices and is forwarded to one or more directions. A smart home hub has a built-in switch to maintain the information that decides where the data is forwarded and the manner in which it is being forwarded. These devices are controlled by end-users through smart home applications. The support for automation software such as “If This Then That” (IFTTT) is also included in some devices. This allows end-users to create chains of simple conditional statements. Many vendors sell smart home hubs as components in smart home kits.
Recent smart home hubs have been using voice-assistance technology to communicate with end-users. However, there are systems in the market that are based on human tap and touch to run.
According to the report, Global Smart Home Hub Market – Strategic Assessment and Forecast 2017-2022, the voice first technology is going to drive the global smart home hub market.
Engrained digital knowledge among consumers will encourage the acceptance of smart devices in their homes. The development of smart devices such as smart voice assistant speakers and smart home hubs has made it possible to program a complete and autonomous home system.
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