Sanitary Protection TB
Sanitary Protection TB

Sanitary Protection Market in China – Strategic Assessment and Forecast 2017-2022

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Sanitary Protection Market in China By Product Type (Sanitary napkins, Tampons, Pantyliners, Menstrual cups) By  Distribution Channel (Offline, Female specialty stores, Mass market players (supermarkets, hypermarkets, and discounters), Online stores) Global Industry Analysis, Market Size, Market Share, Growth, Trends and Forecast 2017 – 2022

Number of Pages: 95

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Product Description

Sanitary Protection Market in China Likely to Grow at a CAGR of 4.5% during 2016–2022

Sanitary Protection Market in China – Report Insights

Sanitary protection products such as sanitary napkins, tampons, menstrual cups, and pantyliners are used by women in the age group of 13–49 years during their menstrual cycles. Sanitary napkins, tampons, and pantyliners are made up of cloth, synthetic, organic materials, and absorbent chemicals.

Scope of the Report

The report Sanitary Protection Market in China – Strategic Assessment and Forecast 2017–2022 considers the present scenario of the sanitary protection market in China and its strategic assessment for the period 2017–2022. It also includes a detailed study of market drivers, trends, and restraints. The report also profiles the leading vendors and other vendors in the market.

It provides the analysis of key segments of the market in terms of product type, distribution channel, and vendors. It provides a detailed analysis of the revenue from the following segments:

By Product Type

  • Sanitary napkins
  • Tampons
  • Pantyliners
  • Menstrual cups

By  Distribution Channel

  • Offline
  • Female specialty stores
  • Mass market players (supermarkets, hypermarkets, and discounters)
  • Online stores

Sanitary Protection Market in China – Market Size and Dynamics

 According to the analysts at Beige Market Intelligence, the sanitary protection market in China to grow at a CAGR of 4.5% during the period 2016–2022. Increasing per capita income has shifted the consumer’s preference from using cloth napkins to pads, tampons, and menstrual cups. The consumption of sanitary protection has increased over a period of time in China, from an average 1 piece of sanitary napkin and pantyliner used per month in 1990 to 26 napkins and pantyliners per month in 2015 among women of age 15–49.  Also increasing workforce participation is one of the major factors, contributing to the increased sale of sanitary protection products in China.  Further, it is expected that female earnings in China are expected to increase, which is likely to increase the preference of women for premium sanitary products.  

The sanitary napkins segment is expected to contribute maximum to the sanitary protection market in China. The demand for tampons and menstrual cups is low in the region. However, with the increasing awareness and the demand for more comfortable sanitary protection products, the demand for tampons and menstrual cups is expected to increase.

Sanitary Protection Market in China – Trends, Drivers, and Restraints

The report includes a detailed study of emerging trends, factors driving the growth, and expected challenges for the market during the period 2017–2022.  Introduction of local tampon brands, period panties, and environment-friendly sanitary products is the latest trend that is going to boost the sanitary protection market in China during the forecast period. Onset of early puberty among the Chinese girls is a major factor driving the growth of the market in the region. Furthermore, influence of the internet on end-users’ purchasing behaviour and increased awareness about personal hygiene are among the other important factors that are going to drive the market growth during the forecast period.

The report also includes impeding challenges in the sanitary protection products market in China. Increased female sterilization and use of IUDs and fluctuation in pricing strategy due to the volatility of raw materials are among the major restraints included in the report that the market is going to witness in next five years.

Sanitary Protection Market in China – Market Share and Key Vendors

This market research report profiles major companies in the market and provides the competitive landscape of key players. The report covers the entire market outlook regarding the value chain operating in the market. Major players in the market include the following:

  • Hengan International
  • Procter & Gamble (P&G)
  • Kimberly-Clark
  • Kingdom Healthcare Holdings
  • SCA
  • Uni-charm

Other prominent vendors in the market include Fujian Shuangheng Group Co., Fujian Quanzhou Luojiang Foreign Trade CO., Hangzhou Qianzhiya Sanitary Products Co., Jinhan Women & Baby Sanitary Products Co., Lil-lets, Moxie, Natracare, New Sensation Sanitary Product Co., Roselee Sanitary Napkin Manufacturing Co., Shandong Saite New Material Co., Shenzhen Rockbrook Daily Products Co., Win Hope International Industrial Co., Xiamen Amor Hygiene Products Co.,     Xiamen Yuxiang Sanitary Products Co.

Why Should You Buy The Report?

The report offers reasonable answers to the following questions which help you to understand the in-depth market analysis. 

  1. How has the market been performing in China and what are the major changes that are expected to alter the landscape in the coming years?
  2. What are various factors that can affect the market in China over the next few years?
  3. What are major trends and challenges likely to be confronted by the market in the next five years?
  4. What is the market size and market forecast for each product segment?
  5. Which companies are the key vendors in the market?
  6. What are the strategies used by the leading vendors, and what are key opportunities to grow?
  7. Which companies are the emerging vendors in the market?

Sanitary Protection

Sanitary protection products such as sanitary napkins, tampons, menstrual cups, and pantyliners are used by women in the age group of 13–49 years during their menstrual cycle. Sanitary napkins need to be changed depending upon the flow of blood. Sanitary napkins, tampons, and pantyliners are made up of cloth, synthetic, organic materials, and absorbent chemicals. Menstrual cups are made from medical grade silicon. The sanitary napkins segment dominates the global sanitary protection market. The demand for tampons and menstrual cups is low due to lack of awareness about their usage. However, with increasing internet penetration and growing marketing activities of tampon and menstrual cups manufacturers, women are increasingly getting informed about the benefits and usage. Thus, the demand for tampons and menstrual cups is also increasing. 

The key objectives of the study are as follows

To provide a detailed analysis of the worldwide sanitary protection market in china

To provide a break-down of sanitary protection market in china

By Product Type

By Distribution Channels

By Vendors

To provide the competitive landscape of the key players operating in this market and how the market will evolve over the forecast period

To provide strategic insights into what is happening in the market and what should happen in the market during the forecast period

To provide key insights into the various factors that are aiding as well as adversely affecting the market and how this scenario will change during the forecast period

The scope of the study is as follows

The report provides the optimistic and pessimistic scenarios for sanitary protection market in china.

Timeline of the study is as follows

Base Year:               2015                      (Actual figures)

Forecast Period:     2016-2020           (Forecasted figures)

Why should you buy this study?

The study will tell the reader how the market has been performing over the last few years and how it is expected to perform over the next five years. Detailed analysis of the performance of the market is provided thereby providing the reader with key insights into what is taking place and how the market is being affected, both positively and adversely. Individuals who are interested in knowing which are the key companies involved in the market should purchase this report.

In short, the study will provide a holistic view of the Sanitary protection market in china, which are the companies that are involved in the market and what are the factors that contribute to this market. The report will also provide information on what are some of the trends that have started to surface and are expected to be a strong driving force in the market over the next five years.

 

 

 

Section 1              Research Methodology
 
Section 2              Executive Summary
 
Section 3              Report Coverage
3.1          Scope of the Study
3.1.1      Definition of Product
3.1.2      Product Segments
3.1.3      Distribution Channel
3.1.4      Base Year
3.1.5      Geography
3.2          Market Size Calculation Methodology
3.3          Report Assumption
3.4          Vendor Segmentation
3.5          Common Currency Conversion Rates
 
Section 4              Introduction
 
Section 5              Key Market Trends
5.1          YoY Impact of Market Trends
 
Section 6              Key Market Drivers
6.1          YoY Impact of Market Drivers
 
Section 7              Key Market Challenges
7.1.1      YoY Impact of Market Restraints
 
Section 8              Five Force Analysis
8.1          Threat of New Entrants
8.2          Bargaining Power of Suppliers
8.3          Bargaining Power of Buyers
8.4          Threat of Substitutes
8.5          Competitive Rivalry
 
Section 9              Global Sanitary Protection Market
9.1          Introduction
9.2          Global Sanitary Protection: Market Size and Analysis
 
Section 10           Sanitary Protection Market in China
10.1        Market Size and Analysis
 
Section 11           Value Chain Analysis
11.1        Value Chain of Sanitary Protection Market in China
11.1.1    Raw Materials
11.1.2    Manufacturers
11.1.3    Distributors/Dealers
11.1.4    Retailers
11.1.5    End-user
 
Section 12           Market Segmentation by Distribution Channel
12.1        Segment Overview
12.2        Offline Distribution Channel: Market Size and Forecast
12.3        Online Distribution Channel: Market Size and Forecast
 
Section 13           Sanitary Protection Market in China by Product Type
13.1        Market Overview
 
Section 14           Sanitary Napkin Market in China
14.1        Market Size and Forecast
14.2        Types of Sanitary Napkin: Market Size and Analysis
14.2.1    Slim/Thin/Ultra-thin Sanitary Napkins: Market Size and Forecast
14.2.2    Standard Sanitary Napkins without Wings: Market Size and Forecast
14.2.3    Standard Sanitary Napkins with Wings: Market Size and Forecast
 
Section 15           Tampons Market in China
15.1        Market Size and Forecast
 
Section 16           Menstrual Cup Market in China
16.1        Market Size and Forecast
 
Section 17           Pantyliner Market in China
 
Section 18           Competitive Landscape
 
Section 19           Key Vendor Analysis
19.1        Hengan International
19.1.1    Business Overview
19.1.2    Strength
19.1.3    Hengan International in Sanitary Protection Market
19.1.4    Product Offerings
19.2        Procter & Gamble (P&G)
19.2.1    Business Overview
19.2.2    Strength
19.2.3    P&G in China
19.2.4    Product Offerings
19.3        Kimberly-Clark
19.3.1    Business Overview
19.3.2    Strength
19.3.3    Kimberly-Clark in China
19.3.4    Product Offerings
19.4        Kingdom Healthcare Holdings Ltd.
19.4.1    Business Overview
19.4.1    Strength
19.4.2    Kingdom Healthcare Holdings in China
19.4.3    Product Offerings
19.5        SCA
19.5.1    Business Overview
19.5.2    Strength
19.5.3    SCA in China
19.6        Unicharm
19.6.1    Business Overview
19.6.2    Strengths
19.6.3    Unicharm in China
19.6.4    Product Offerings
 
Section 20           Other prominent vendors
20.1        Fujian Shuangheng Group Co.
20.1.1    Business Overview
20.1.2    Product Offerings
20.2        Fujian Quanzhou Luojiang Foreign Trade CO.
20.2.1    Business Overview
20.2.2    Product Offerings
20.3        Hangzhou Qianzhiya Sanitary Products Co.
20.3.1    Business Overview
20.4        Jinhan Women & Baby Sanitary Products Co.
20.4.1    Business Overview
20.4.2    Product Offerings
20.5        Lil-lets
20.5.1    Business Overview
20.5.2    Product Offerings
20.6        Moxie
20.6.1    Business Overview
20.6.2    Product Offerings
20.7        Natracare
20.7.1    Business Overview
20.7.2    Product Offerings
20.8        New Sensation Sanitary Product Co.
20.8.1    Business Overview
20.8.2    Product Offerings
20.9        Roselee Sanitary Napkin Manufacturing Co.
20.9.1    Business Overview
20.9.2    Product Offerings
20.10     Shandong Saite New Material Co.
20.10.1  Business Overview
20.10.2  Product Offerings
20.11     Shenzhen Rockbrook Daily Products Co.
20.11.1  Business Overview
20.11.2  Product Offerings
20.12     Win Hope International Industrial Co.
20.12.1  Business Overview
20.12.2  Product Offerings
20.13     Xiamen Amor Hygiene Products Co.
20.13.1  Business Overview
20.13.2  Product Offerings
20.14     Xiamen Yuxiang Sanitary Products (China) Co.
20.14.1  Business Overview
20.14.2  Product Offerings
 
Section 21           Appendix
 
Section 22           Summary of Figures
22.1        Sanitary Protection Market in China – Key Market Numbers
 
 
 
 
Exhibits
Exhibit 1               Market Size Calculation Approach 2016  
Exhibit 2               Market Size Calculation 2016      
Exhibit 3               Segmentation of Sanitary Protection Market in China      
Exhibit 4               Common Currency Conversion 2013−2016            
Exhibit 5               Percentage of Retail E-commerce Sales for Various Geographies 2015–2020         
Exhibit 6               GDP Per Capita and Urbanization in China 1996–2016      
Exhibit 7               Per-capita Spending on Sanitary Protection 2016 ($)        
Exhibit 8               Demographics US vs. China 2016               
Exhibit 9               Product Type Offered by THINX
Exhibit 10             Different Brands of Pantyliners in Chinese Market            
Exhibit 11             Percentage of Prevalence of Overweight and Obesity Among Girls 1985 and 2015 in China
Exhibit 12             Offline Retail Vs. Retail and C2C E-commerce in China 2011−2020              
Exhibit 13             Percentage of Retail E-commerce Sales Share by Site in China 2016           
Exhibit 14             Taboos and Beliefs about Menstrual Cycle in China          
Exhibit 15             West Texas Intermediate Crude Oil Prices January 2010–January 2017 ($)              
Exhibit 16             Five Forces Analysis       
Exhibit 17             Real GDP per Capita Growth in Various Developing Countries 2013–2015                
Exhibit 18             Global Urban and Rural Human Population 1950−2050 (million) 
Exhibit 19             Leading Asian Countries Retail Development Index 2016
Exhibit 20             Women Workforce in Japan 1985 Vs. 2014           
Exhibit 21             Online Retail Market Share in the US 2005–2015 (%)       
Exhibit 22             Global E-commerce Market 2015–2016 ($ billion)             
Exhibit 23             Global Sanitary Protection Market 2016–2022 ($ million)               
Exhibit 24             Global Sanitary Protection Market by Product Type 2016 and 2022 (%)   
Exhibit 25             Type of Sanitary Protection Products Used Globally         
Exhibit 26             Discomfort in Buying Menstrual Hygiene Products in Various Regions      
Exhibit 27             Percentage of Parents across World Who Talk about Menstruation with Daughters in Various Regions               
Exhibit 28             Average Monthly Usage of Sanitary Protection in China 1990–2020 (in Units)       
Exhibit 29             Import of Personal and Cosmetics in China ($ billion)       
Exhibit 30             Sanitary Protection Product Consumption in China 1985–2015 (million units)       
Exhibit 31             Sanitary Protection Market in China 2016–2022 ($ million)           
Exhibit 32             Declining Chinese Female Population in the Age Group (15–49) (2011–2016) (million)
Exhibit 33             Contribution of Sanitary Protection Products in China by Type (2016)       
Exhibit 34             Value Chain Analysis of Sanitary Protection Market in China 2016              
Exhibit 35             Sanitary Protection Market by Distribution Channel 2016               
Exhibit 36             Growth Rate of Offline Vs. Online Distribution Channel 2017–2022            
Exhibit 37             Sanitary Protection Market in China by Offline Distribution 2016–2022 ($ million)
Exhibit 38             Sanitary Protection Market in China by Online Distribution 2016–2022 ($ million)
Exhibit 39             Online Penetration of FMCG and Beauty and Personal Care Category in China, US, and UK 2016   
Exhibit 40             Sanitary Protection Market in China by Product Type (%)              
Exhibit 41             Growth Rate of Sanitary Protection Market in China by Product Type (%)
Exhibit 42             Sanitary Protection Product Life Cycle 2016          
Exhibit 43             Sanitary Protection Product Life Cycle 2022          
Exhibit 44             Sanitary Napkin Market in China 2016–2022 ($ million)  
Exhibit 45             Growth Rate of Different Types of Sanitary Napkins 2017–2022 (%)          
Exhibit 46             Contribution of Sanitary Napkin in China by Product Type 2016–2022       
Exhibit 47             Slim/Thin/Ultra-thin Sanitary Napkins Market in China 2016–2022 ($ million)       
Exhibit 48             Sanitary Napkins without Wings Market in China 2016–2022 ($ million)  
Exhibit 49             Standard Sanitary Napkins with Wings Market in China 2016–2022 ($ million)      
Exhibit 50             Size and Forecast of Sanitary Napkins Market by Product Type 2016–2022 ($ million)
Exhibit 51             Reasons for not Using Tampons among Chinese Women (%)       
Exhibit 52             Tampons Market in China 2016–2022 ($ million)
Exhibit 53             Menstrual Cup Market in China 2016–2022 ($ million)    
Exhibit 54             Pantyliner Market in China 2016–2022 ($ million)             
Exhibit 55             Share of Vendors of Sanitary Protection Market in China 2016 (%)            
Exhibit 56             Pricing Strategy of Different Vendors     
Exhibit 57             Market Share of Hengan in China 2007–2019 (%)              
Exhibit 58             Sanitary Protection Market in China 2016–2022 ($ million)           
Exhibit 59             Sanitary Protection Market in China by Product Type 2016–2022 ($ million)          
Exhibit 60             Sanitary Protection Market in China by Distribution Channel Type 2016–2022 ($ million)





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