Sanitary Protection Market in China Likely to Grow at a CAGR of 4.5% during 2016–2022
Sanitary Protection Market in China – Report Insights
Sanitary protection products such as sanitary napkins, tampons, menstrual cups, and pantyliners are used by women in the age group of 13–49 years during their menstrual cycles. Sanitary napkins, tampons, and pantyliners are made up of cloth, synthetic, organic materials, and absorbent chemicals.
Scope of the Report
The report Sanitary Protection Market in China – Strategic Assessment and Forecast 2017–2022 considers the present scenario of the sanitary protection market in China and its strategic assessment for the period 2017–2022. It also includes a detailed study of market drivers, trends, and restraints. The report also profiles the leading vendors and other vendors in the market.
It provides the analysis of key segments of the market in terms of product type, distribution channel, and vendors. It provides a detailed analysis of the revenue from the following segments:
By Product Type
By Distribution Channel
Female specialty stores
Mass market players (supermarkets, hypermarkets, and discounters)
Sanitary Protection Market in China – Market Size and Dynamics
According to the analysts at Beige Market Intelligence, the sanitary protection market in China to grow at a CAGR of 4.5% during the period 2016–2022. Increasing per capita income has shifted the consumer’s preference from using cloth napkins to pads, tampons, and menstrual cups. The consumption of sanitary protection has increased over a period of time in China, from an average 1 piece of sanitary napkin and pantyliner used per month in 1990 to 26 napkins and pantyliners per month in 2015 among women of age 15–49. Also increasing workforce participation is one of the major factors, contributing to the increased sale of sanitary protection products in China. Further, it is expected that female earnings in China are expected to increase, which is likely to increase the preference of women for premium sanitary products.
The sanitary napkins segment is expected to contribute maximum to the sanitary protection market in China. The demand for tampons and menstrual cups is low in the region. However, with the increasing awareness and the demand for more comfortable sanitary protection products, the demand for tampons and menstrual cups is expected to increase.
Sanitary Protection Market in China – Trends, Drivers, and Restraints
The report includes a detailed study of emerging trends, factors driving the growth, and expected challenges for the market during the period 2017–2022. Introduction of local tampon brands, period panties, and environment-friendly sanitary products is the latest trend that is going to boost the sanitary protection market in China during the forecast period. Onset of early puberty among the Chinese girls is a major factor driving the growth of the market in the region. Furthermore, influence of the internet on end-users’ purchasing behaviour and increased awareness about personal hygiene are among the other important factors that are going to drive the market growth during the forecast period.
The report also includes impeding challenges in the sanitary protection products market in China. Increased female sterilization and use of IUDs and fluctuation in pricing strategy due to the volatility of raw materials are among the major restraints included in the report that the market is going to witness in next five years.
Sanitary Protection Market in China – Market Share and Key Vendors
This market research report profiles major companies in the market and provides the competitive landscape of key players. The report covers the entire market outlook regarding the value chain operating in the market. Major players in the market include the following:
Procter & Gamble (P&G)
Kingdom Healthcare Holdings
Other prominent vendors in the market include Fujian Shuangheng Group Co., Fujian Quanzhou Luojiang Foreign Trade CO., Hangzhou Qianzhiya Sanitary Products Co., Jinhan Women & Baby Sanitary Products Co., Lil-lets, Moxie, Natracare, New Sensation Sanitary Product Co., Roselee Sanitary Napkin Manufacturing Co., Shandong Saite New Material Co., Shenzhen Rockbrook Daily Products Co., Win Hope International Industrial Co., Xiamen Amor Hygiene Products Co., Xiamen Yuxiang Sanitary Products Co.
Why Should You Buy The Report?
The report offers reasonable answers to the following questions which help you to understand the in-depth market analysis.
How has the market been performing in China and what are the major changes that are expected to alter the landscape in the coming years?
What are various factors that can affect the market in China over the next few years?
What are major trends and challenges likely to be confronted by the market in the next five years?
What is the market size and market forecast for each product segment?
Which companies are the key vendors in the market?
What are the strategies used by the leading vendors, and what are key opportunities to grow?
Which companies are the emerging vendors in the market?
Section 1 Research Methodology
Section 2 Executive Summary
Section 3 Report Coverage
3.1 Scope of the Study
3.1.1 Definition of Product
3.1.2 Product Segments
3.1.3 Distribution Channel
3.1.4 Base Year
3.2 Market Size Calculation Methodology
3.3 Report Assumption
3.4 Vendor Segmentation
3.5 Common Currency Conversion Rates
Section 4 Introduction
Section 5 Key Market Trends
5.1 YoY Impact of Market Trends
Section 6 Key Market Drivers
6.1 YoY Impact of Market Drivers
Section 7 Key Market Challenges
7.1.1 YoY Impact of Market Restraints
Section 8 Five Force Analysis
8.1 Threat of New Entrants
8.2 Bargaining Power of Suppliers
8.3 Bargaining Power of Buyers
8.4 Threat of Substitutes
8.5 Competitive Rivalry
Section 9 Global Sanitary Protection Market
9.2 Global Sanitary Protection: Market Size and Analysis
Section 10 Sanitary Protection Market in China
10.1 Market Size and Analysis
Section 11 Value Chain Analysis
11.1 Value Chain of Sanitary Protection Market in China
11.1.1 Raw Materials
Section 12 Market Segmentation by Distribution Channel
12.1 Segment Overview
12.2 Offline Distribution Channel: Market Size and Forecast
12.3 Online Distribution Channel: Market Size and Forecast
Section 13 Sanitary Protection Market in China by Product Type
13.1 Market Overview
Section 14 Sanitary Napkin Market in China
14.1 Market Size and Forecast
14.2 Types of Sanitary Napkin: Market Size and Analysis
14.2.1 Slim/Thin/Ultra-thin Sanitary Napkins: Market Size and Forecast
14.2.2 Standard Sanitary Napkins without Wings: Market Size and Forecast
14.2.3 Standard Sanitary Napkins with Wings: Market Size and Forecast
Section 15 Tampons Market in China
15.1 Market Size and Forecast
Section 16 Menstrual Cup Market in China
16.1 Market Size and Forecast
Section 17 Pantyliner Market in China
Section 18 Competitive Landscape
Section 19 Key Vendor Analysis
19.1 Hengan International
19.1.1 Business Overview
19.1.3 Hengan International in Sanitary Protection Market
19.1.4 Product Offerings
19.2 Procter & Gamble (P&G)
19.2.1 Business Overview
19.2.3 P&G in China
19.2.4 Product Offerings
19.3.1 Business Overview
19.3.3 Kimberly-Clark in China
19.3.4 Product Offerings
19.4 Kingdom Healthcare Holdings Ltd.
19.4.1 Business Overview
19.4.2 Kingdom Healthcare Holdings in China
19.4.3 Product Offerings
19.5.1 Business Overview
19.5.3 SCA in China
19.6.1 Business Overview
19.6.3 Unicharm in China
19.6.4 Product Offerings
Section 20 Other prominent vendors
20.1 Fujian Shuangheng Group Co.
20.1.1 Business Overview
20.1.2 Product Offerings
20.2 Fujian Quanzhou Luojiang Foreign Trade CO.
20.2.1 Business Overview
20.2.2 Product Offerings
20.3 Hangzhou Qianzhiya Sanitary Products Co.
20.3.1 Business Overview
20.4 Jinhan Women & Baby Sanitary Products Co.
20.4.1 Business Overview
20.4.2 Product Offerings
20.5.1 Business Overview
20.5.2 Product Offerings
20.6.1 Business Overview
20.6.2 Product Offerings
20.7.1 Business Overview
20.7.2 Product Offerings
20.8 New Sensation Sanitary Product Co.
20.8.1 Business Overview
20.8.2 Product Offerings
20.9 Roselee Sanitary Napkin Manufacturing Co.
20.9.1 Business Overview
20.9.2 Product Offerings
20.10 Shandong Saite New Material Co.
20.10.1 Business Overview
20.10.2 Product Offerings
20.11 Shenzhen Rockbrook Daily Products Co.
20.11.1 Business Overview
20.11.2 Product Offerings
20.12 Win Hope International Industrial Co.
20.12.1 Business Overview
20.12.2 Product Offerings
20.13 Xiamen Amor Hygiene Products Co.
20.13.1 Business Overview
20.13.2 Product Offerings
20.14 Xiamen Yuxiang Sanitary Products (China) Co.
20.14.1 Business Overview
20.14.2 Product Offerings
Section 21 Appendix
Section 22 Summary of Figures
22.1 Sanitary Protection Market in China – Key Market Numbers
Exhibit 1 Market Size Calculation Approach 2016
Exhibit 2 Market Size Calculation 2016
Exhibit 3 Segmentation of Sanitary Protection Market in China
Exhibit 4 Common Currency Conversion 2013−2016
Exhibit 5 Percentage of Retail E-commerce Sales for Various Geographies 2015–2020
Exhibit 6 GDP Per Capita and Urbanization in China 1996–2016
Exhibit 7 Per-capita Spending on Sanitary Protection 2016 ($)
Exhibit 8 Demographics US vs. China 2016
Exhibit 9 Product Type Offered by THINX
Exhibit 10 Different Brands of Pantyliners in Chinese Market
Exhibit 11 Percentage of Prevalence of Overweight and Obesity Among Girls 1985 and 2015 in China
Exhibit 12 Offline Retail Vs. Retail and C2C E-commerce in China 2011−2020
Exhibit 13 Percentage of Retail E-commerce Sales Share by Site in China 2016
Exhibit 14 Taboos and Beliefs about Menstrual Cycle in China
Exhibit 15 West Texas Intermediate Crude Oil Prices January 2010–January 2017 ($)
Exhibit 16 Five Forces Analysis
Exhibit 17 Real GDP per Capita Growth in Various Developing Countries 2013–2015
Exhibit 18 Global Urban and Rural Human Population 1950−2050 (million)
Exhibit 19 Leading Asian Countries Retail Development Index 2016
Exhibit 20 Women Workforce in Japan 1985 Vs. 2014
Exhibit 21 Online Retail Market Share in the US 2005–2015 (%)
Exhibit 22 Global E-commerce Market 2015–2016 ($ billion)
Exhibit 23 Global Sanitary Protection Market 2016–2022 ($ million)
Exhibit 24 Global Sanitary Protection Market by Product Type 2016 and 2022 (%)
Exhibit 25 Type of Sanitary Protection Products Used Globally
Exhibit 26 Discomfort in Buying Menstrual Hygiene Products in Various Regions
Exhibit 27 Percentage of Parents across World Who Talk about Menstruation with Daughters in Various Regions
Exhibit 28 Average Monthly Usage of Sanitary Protection in China 1990–2020 (in Units)
Exhibit 29 Import of Personal and Cosmetics in China ($ billion)
Exhibit 30 Sanitary Protection Product Consumption in China 1985–2015 (million units)
Exhibit 31 Sanitary Protection Market in China 2016–2022 ($ million)
Exhibit 32 Declining Chinese Female Population in the Age Group (15–49) (2011–2016) (million)
Exhibit 33 Contribution of Sanitary Protection Products in China by Type (2016)
Exhibit 34 Value Chain Analysis of Sanitary Protection Market in China 2016
Exhibit 35 Sanitary Protection Market by Distribution Channel 2016
Exhibit 36 Growth Rate of Offline Vs. Online Distribution Channel 2017–2022
Exhibit 37 Sanitary Protection Market in China by Offline Distribution 2016–2022 ($ million)
Exhibit 38 Sanitary Protection Market in China by Online Distribution 2016–2022 ($ million)
Exhibit 39 Online Penetration of FMCG and Beauty and Personal Care Category in China, US, and UK 2016
Exhibit 40 Sanitary Protection Market in China by Product Type (%)
Exhibit 41 Growth Rate of Sanitary Protection Market in China by Product Type (%)
Exhibit 42 Sanitary Protection Product Life Cycle 2016
Exhibit 43 Sanitary Protection Product Life Cycle 2022
Exhibit 44 Sanitary Napkin Market in China 2016–2022 ($ million)
Exhibit 45 Growth Rate of Different Types of Sanitary Napkins 2017–2022 (%)
Exhibit 46 Contribution of Sanitary Napkin in China by Product Type 2016–2022
Exhibit 47 Slim/Thin/Ultra-thin Sanitary Napkins Market in China 2016–2022 ($ million)
Exhibit 48 Sanitary Napkins without Wings Market in China 2016–2022 ($ million)
Exhibit 49 Standard Sanitary Napkins with Wings Market in China 2016–2022 ($ million)
Exhibit 50 Size and Forecast of Sanitary Napkins Market by Product Type 2016–2022 ($ million)
Exhibit 51 Reasons for not Using Tampons among Chinese Women (%)
Exhibit 52 Tampons Market in China 2016–2022 ($ million)
Exhibit 53 Menstrual Cup Market in China 2016–2022 ($ million)
Exhibit 54 Pantyliner Market in China 2016–2022 ($ million)
Exhibit 55 Share of Vendors of Sanitary Protection Market in China 2016 (%)
Exhibit 56 Pricing Strategy of Different Vendors
Exhibit 57 Market Share of Hengan in China 2007–2019 (%)
Exhibit 58 Sanitary Protection Market in China 2016–2022 ($ million)
Exhibit 59 Sanitary Protection Market in China by Product Type 2016–2022 ($ million)
Exhibit 60 Sanitary Protection Market in China by Distribution Channel Type 2016–2022 ($ million)