BergHoff, John Boos, Picnic Time, and Melange Home To Lead The Global Cutlery Market
The global cutlery market is fragmented in nature with the presence of several local as well as international publishers. However, there are few companies which are dominating the market.
According to a recent market research report published by Beige Market Intelligence on the global cutlery market, the leading vendors in the global cutlery market are BergHoff, John Boos, Picnic Time, and Melange Home.
Further, the report “Global Cutlery Market – Strategic Assessment and Forecast 2017-2022, states that the competition among these four key players is likely to be intense in developed countries of North America and Europe. Market concentration in developed countries such as the US and other Western European countries is high, while the market is in its nascent stage in developing countries such as India, Southeast Asian countries, Latin America, and the MEA region due to disparity in household incomes.
China is one of the regions where the growth of the market is still flourishing, however, the revenue contribution toward the global cutlery market is high. This is mainly due to increasing exports of stainless steel as well as plastic kitchen products from China.
The competition among vendors is mostly based on product innovation in terms of craftmanship. Design innovation helps vendors to cater to the niche segment and charge premium price for handcrafted and designer kitchen products.
Vendors are also increasingly diversifying their product range to provide consumers with exotic lines of cutlery. They are also incorporating the children’s segment in their offerings. Children’s kitchen products have obvious functional characteristics related to the child’s manner of eating and diet. Ergonomics are therefore a focal point as well as health and safety aspects and durability. This plays an important role with parents, displaying pride in buying distinctive and fun children’s flatware (with matching dinnerware).
A cut-throat competitive environment is expected during the forecast period among the leading vendors because of immensely increasing demand for premium products in the developed regions as well as in developing regions.
Major vendors profiled in the report are as following:
- John Boos
- Picnic time
- Melange Home
Other prominent vendors are Picnic at Ascot, Chicago Cutlery, Big Tree Furniture, Ginsu, French Home, Henckels, Hampton Forge, KitchenAid, Safavieh, and Kyocera.
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